To put it simply: each of us makes decisions. Those relating to relationships with another person, purchase of products or services. We undertake them based on our own experiences and opinions, as well as those that we obtain from our relatives or friends as well as well-known authorities. Thanks to such shaped preferences, we go out into the world making choices that either make us stronger or discourage us from proven solutions.
If for some reason our current "supplier" fails our expectations, and the level of frustration proves to be too high, our subsequent decisions in a given matter will most likely result in a change of choice.
In such an inconspicuous way, we approach the subject of this article, i.e. shaping the brand's reputation, e.g. a favorite grocery store, hairdresser, pizza supplier, electronics store, actor, singer, etc.
How these experiences connect with the theme of software development, digital transformation is briefly below.
Source: Blog Edesk.com
The definition of brand reputation is more often associated with crises that result in a significant imbalance in the position and trust in the company. An item that is often built for many years. But what is obvious is also in the sets of the smaller scale like:
These are various departments that build the foundations of cognition and a good image in everyday toil. It happens day after day, month after month, year after year and they are the ones that help in softening or eliminating the mishaps at critical moments:
There are many examples. In each of them, the IT systems plays a direct or indirect role, which in the case of an insufficiently well-prepared designing process may affect whether the client will come back to us or not.
If the software system is well designed, thought out, open to further development and is scalable, it will certainly help to avoid one of the above-mentioned unwanted cases that translate directly into the financial result.
"You never know what awaits us" - this maxim should be guided all the time when planning and running a business. So, since we know that dependencies do not bypass anyone, how do we try to minimize the effects of mishaps?
A healthy, transparent, friendly, and easy-to-understand business ecosystem should be built. Technically it means digital transformation and software development. Such supported ecosystem with a part visible to the user, but also with an invisible part, running the processes and mechanisms that are the backbone of a business venture. Of course, this intention does not boil down to the IT system only, but due to the specificity of our work - software house - we will focus on this part. So what is he supposed to be?
So what is it supposed to be?:
As you can see, we - entrepreneurs have a lot of responsibility for what we do, however, the main emphasis caused by the expectations of customers is how we deal with our business - customers. The pressure is even greater because, apart from our clients, it connects our activities with our team - associates. For each of these groups, we must do as much as possible to maintain their faith and trust in what we do to satisfy their needs. Thanks to this, we keep both of them with us, deriving satisfaction from it and gaining energy for further activities.